For Businesses
Write briefs that get great deliverables
1Why briefs matter
Most rejected deliverables trace back to the same root cause: the creator guessed. A precise brief removes the guesswork, gets you usable content on the first submission, and keeps creators enthusiastic about working with you again.
2Anatomy of a good brief
- The one-liner: what the product is and who it is for, in two sentences.
- The must-says: three claims max — the ones you can legally stand behind. Creators are told to keep their honest voice, so don't script word-for-word.
- The must-nots: competitor mentions, regulated claims, anything your legal team would flag.
- The format: platform (TikTok/YouTube/Instagram), length, and any visual requirements.
- The deadline: a real date with buffer for one revision round.
3Pick the right campaign type
- Fixed-fee: you pay an agreed amount on approval — best for one-off videos with a clear spec.
- Affiliate: creators earn from tracked sales through their unique link — best for products with repeat purchase or strong margins.
- Hybrid: a smaller fixed fee plus affiliate — best when you want commitment and performance.
4Make the review loop fast
Review within 48 hours of a submission — creators disengage during silent waits, and your approval starts the 7-day payment hold clock that protects both sides. When you reject, write the reason: the creator sees it, the tracking link is revoked cleanly, and a good reason often turns into a strong resubmission.
Save your best brief as a reusable one in Dashboard → Templates, then launch the next campaign in minutes.
5Frequently asked questions
Which campaign type should I choose?
Fixed-fee pays a set amount on approval, Affiliate pays a share of attributed sales, and Hybrid combines both.
Should I start from a template?
Yes — brief Templates give you a proven structure and speed up the review loop.
How quickly should I respond to a submission?
Review within 48 hours where you can; the creator's #ad attestation is surfaced to you during approval.