Tracking links, explained

Every approved affiliate deliverable gets a unique link on the /t/… path. Share-ready variants for TikTok, YouTube, and Instagram are generated for the creator, each with a short slug. When a customer clicks, the tracker records the click and redirects to your product page — no link shorteners, no third party in the middle.

• Click: the /t redirect logs which creator and campaign the click belongs to.
• Conversion: when that customer buys, the order is attributed to the creator's link.
• Charge: your saved card is charged per the campaign's charging mode (per-sale, budget, or pre-funded pot), and the creator's 90% share goes on hold for 7 days.

UK advertising rules require creator posts to be clearly labelled as advertising before people engage. Creators attest to #ad labelling when they submit, get automatic reminders if they don't, and their reviewing business is notified if a submission is still un-attested 48 hours later. You can see each deliverable's attestation status on the campaign page, and export a compliance CSV of every label decision from Dashboard → Attestations.

Rejecting a deliverable revokes its tracking link immediately — no further sales are attributed to rejected work. Sales already made through the link are unaffected, and the 7-day hold plus the SLA dispute process protect both sides while anything is contested.

Clicks are logged in aggregate for attribution only, gated behind the visitor's cookie choice — until a visitor accepts analytics on the consent banner, no tracking session even starts. Each consent decision is recorded (with a hashed, non-reversible device identifier) so the platform can evidence compliance, and click logs are retained on a fixed schedule and never sold or shared. Your customers' trust (and yours) is the product.

Next: reading your analytics →