For Creators
Understanding creator tiers
1The three tiers
- Small Creator (micro) — 100,000 to just under 1 million followers. The starting tier.
- Moderate Creator (mid) — 1 million to just under 10 million followers.
- Big Creator (macro) — 10 million or more followers.
2What each tier unlocks
- Small Creator: fixed-fee campaigns, up to 2 active at once.
- Moderate Creator: fixed-fee and affiliate campaigns, up to 5 active at once.
- Big Creator: everything including hybrid campaigns, with no cap on concurrent work.
3How verification works
Your tier comes from the social account you connect during onboarding (Google/YouTube sign-in verifies your subscriber count). Businesses see your tier badge when you apply — it's how they trust an application without a long back-and-forth.
4Growing into the next tier
Tiers are checked from your connected account, so they move when your real audience moves. Crossing a band (1M, then 10M) unlocks the next campaign type automatically — new campaign types appear in Discover once you re-verify.
Applied to an affiliate campaign? Read the #ad disclosure rulebook →
5Frequently asked questions
How many campaigns can I run at once?
Small Creator (micro) tiers can run 2 active campaigns at once; Moderate Creator (mid) tiers can run 5.
What does each tier unlock?
Small Creator: fixed-fee campaigns. Moderate Creator: fixed-fee and affiliate. Big Creator (macro): fixed-fee, affiliate and hybrid.
How does tier verification work?
Your follower count is checked when you connect your socials during onboarding — below 100,000 followers you can browse campaigns but cannot apply yet.